About

Expert Website Design and Management

Shoestring Operations is dedicated to delivering affordable, high-quality web services. Our mission is to empower small businesses with professional online presence, ensuring growth through tailored and cost-effective solutions. deliver simplicity to small businesses. I do not guarantee growth, and no one can unless you have a LARGE budget and already have several employees. As you can see, automated site builders deliver overwhelming complexity and overpromise for very small operations. The temptation is to keep it because it looks and sounds good. The other temptation is to delete it all and start again. And you can try to tweak every block to fit your scale but that ends up feeling overwhelming or dishonest. I prefer a start-from-scratch approach, crafting one page at a time and bolting on the shopping section and one form at a time as needed. That said, if you want to use the robust buildout from the generator I can accomodate that if you are willing and confident to participate in defining your business for me and/or assist directly in writing the prose. If you wanted to DIY everything you wouldn’t be shopping for a website design provider and if I could handle the presentation of your company without your input I would be your employee, not a contractor. One approach I recommend is to use my Easy Em site design and limit the Ecwid/Wordpress portion to the contact form and shopping pages.

Professional Website Design and Management Without the High Cost

Meet the dedicated experts who deliver quality and value to every project. Employees are generated by the AI setup program and ARE NOT REAL.

Alex Morgan

Lead Web Designer

With over a decade in design, Alex crafts visually striking and user-friendly websites.

Jamie Lee

Content Strategist

Jamie excels at creating engaging content that drives traffic and conversions.

Taylor Brooks

Operations Manager

Taylor ensures seamless project delivery with sharp strategic oversight.

Morgan Ellis

Technical Specialist

Morgan develops innovative solutions to optimize site performance.

Morgan Ellis

Technical Specialist

Morgan develops innovative solutions to optimize site performance.

Alex Morgan

Lead Web Designer

With over a decade in design, Alex crafts visually striking and user-friendly websites.

Taylor Brooks

Operations Manager

Taylor ensures seamless project delivery with sharp strategic oversight.

Jamie Lee

Content Strategist

Jamie excels at creating engaging content that drives traffic and conversions.

Expert Web Design Within Your Reach

Discover how our services bring value and efficiency.

Custom Website Design

We create unique websites tailored to your brand identity. I prefer the Easy Em one-column design because it works across all devices, even flip phones. (It can be adjusted to be multi-column on desktop/laptop/tablet in landscape mode, but one column is really the only way to go for mobile devices, and having a single format across all devices delivers simplicity, while relying on front-end only components for most of the pages delivers reliability, speed and responsiveness).

Affordable Site Management

Professional upkeep ensuring your website runs smoothly.

Dedicated Customer Support

Reliable assistance ready to help with any web concerns.

SEO Optimized Pages

Boost your visibility with search engine-friendly design.